Alex began his broadcasting career in 1970 at a small radio station in Sarnia, Ontario. He landed the position of Sports Director at CHEK-TV in August of 1974 - a position he would hold for 30 years. Over those three decades, Alex interviewed and featured on screen many of the world’s biggest names in sport, including Muhammad Ali, Joe Frazier, Arnold Schwarzenegger, Wayne Gretzky, and a young Tiger Woods. But what Alex was known for primarily was his dedication to covering the local athletes. Under his direction, it became the CHEK-TV mandate that a local visual sport story be presented on every evening newscast and the promotion of so many great local athletes and teams had a huge impact on Victoria and the Island. Alex was an original member of the organizing committee for this very Sports Hall of Fame institution. During his career, he produced over 14,000 stories. As well, Alex served as National TV host for Spruce Meadows Show Jumping, LPGA events, and Memorial Cup Hockey.

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